Technical topic
SEO and GEO
Accurate discovery, retrieval, understanding, evidence absorption, citation, and measurement across search and answer engines.
Questions answered
- GEO vs SEO: what actually changes?
A responsibility matrix separating durable SEO foundations from the evidence design and answer-level observations added by generative search experiences.
- My page is not cited by AI—where should I diagnose first?
A staged diagnostic that checks access, indexing, retrieval, source selection, claim support, citation behavior, and measurement before rewriting a page.
Primary field guide
Generative Engine Optimization — From Search Rankings to Accurate Discovery, Understanding, and Citation by AI
Related books
Reusable resources
The two guides include an original inline decision table or diagnostic checklist.